Creative advertising is the dynamic combination of verbal and visual design that creates a powerful, attention-grabbing invitation. Your advertising must capture and compel those who see or hear it—consumers need to see what you offer, then pause long enough to look even closer. At OCG, our creative advertising consultants synergize with copywriters, designers, photographers, web developers, marketers and other industry professionals. We build upon the foundations of your corporate identity, branding and positioning. Then we embolden your message with a fresh stroke of progressive creativity.
• Identify what makes your business unique, unexpected and entertaining
• Maximize, energize and humorize your business offerings
• Create campaigns that unfold collaterally or seasonally
• Maximize exposure time or space to highlight key promotional elements
• Achieve refined presentation with upscale artwork and typography
• Apply multimedia effects, and other hyper-sensory elements
• Use color psychology to underscore consumers’ emotions and intentions
• Write promotional copy that is brief, emphatic and explicit
• Meeting legal and industry “fine print” requirements
• Choose dynamic headlines that positively capture attention
• Get it write right! Produce and distribute ads with perfect grammar, spelling and punctuation.
• Strategically analyze media planning and buying
Where to advertise? Consider…
• Direct mail and print publications
• Radio and television, internet, and email broadcasting
• Telephone marketing
• Large format, outdoor advertising (billboards, sponsorship).